McIntosh of Strathmore

The ready meal section in supermarkets has become congested with brands all trying to look and sound fancier than a Michelin star meal with The King at Christmas. So in an aim to set McIntosh apart from these faux fancy meals Un-posh Nosh was created. An authentic new positioning that allows them to lean into who and what they really are - proper home made, Scottish grub. Un-posh and proud.